Nnadagi Isa

Founder, The Lor Company, Inc.

Overview

The Lor Company is redefining sustainable luxury with its premium line of plant-based personal care products tailored for the hospitality industry. Under the brand Lor Tush, the company supplies high-end hotels and resorts with eco-friendly essentials—like tissue products—that align comfort with environmental responsibility.

Founder Nnadagi Isa brings deep industry insight and an unapologetically fresh approach to B2B sustainability. With a lean, revenue-positive operation and national partnerships already secured, Lor Tush is scaling as a trusted brand in responsible hospitality.

  • Investment Sought: $200,000
  • Investment Type: Other / TBD

Website & Social Media

Leadership Team

Lor Tush is led by a close-knit team rooted in collaboration and precision. The structure includes:

  • Founder: Nnadagi Isa
  • Head of Operations
  • Head of Wholesale
  • Delivery and Logistics Team

Each function ensures excellence across production, distribution, and partner relationships, with a strong focus on client experience and operational efficiency.

About Lor

  • Year Established: 2020
  • Headquarters (Zip): 21211
  • Neighborhood: North Baltimore
  • Corporate Structure: C-Corp
  • FT Jobs / PT Jobs: 3 FT / 2 PT
  • 2024 Revenue: $267,072.32
  • 2025 Projected Revenue: $700,000
  • 2026 Projected Revenue: $1,000,000
  • Key Certifications: MWBE
  • GPO Membership: None

 

What Our Clients Are Saying

"Our hotel’s customer satisfaction score was declining rapidly due to issues with our previous toilet paper provider. We were receiving negative guest reviews week after week—until we partnered with Lor Tush. Since making the switch, we haven’t received a single bad review."
 — Vice President, Procurement

Target Market

Luxury hospitality brands, boutique hotels, and eco-conscious commercial buyers who value premium design and high sustainability standards. Current partners include industry leaders like Montage Hotels.

Value Proposition

Lor Tush is the only premium, plant-based tissue brand designed for the luxury hospitality sector. It elevates the guest experience while helping clients meet environmental targets—without compromising on comfort, aesthetics, or quality.

Key Milestones

  • Secured national brand standard placement with a luxury hotel group
  • Built scalable U.S. distribution network with reliable delivery performance
  • Established partnerships with major procurement platforms (e.g., Avendra, US Foods)
  • Achieved revenue-positive growth through bootstrapping

Growth Plan

  • Onboard 50+ new luxury and boutique hotel clients in North America
  • Expand internationally to Mexico, Canada, and two additional markets
  • Cut logistics costs by 40% through nearshore manufacturing
  • Triple B2B sales volume through distribution partnerships and hotel group expansions

Connections

Lor Tush’s market access is strengthened by relationships with:

  • Montage Hotels
  • Hyatt
  • US Foods
  • Avendra
  • Simon Industries

These strategic ties accelerate client acquisition, ease procurement, and streamline supply chain operations—positioning Lor Tush as the preferred sustainable supplier in hospitality.

Impact of Investment

An investment in Lor Tush enables rapid, cost-efficient expansion during a pivotal moment in the hospitality industry’s push for sustainability.

With funding, Lor Tush will:

  • Scale production to meet growing B2B demand
  • Relocate or partner with manufacturers closer to the U.S. to reduce shipping costs
  • Expand into international hospitality markets
  • Strengthen operational infrastructure and logistics